ORYVELONOryvelon
We build and operate digital businesses.
Software · Marketplaces · AI Products · Commerce · Digital Services · Education
Companies
Independent brands.
One operating group.
-
01
MerchNivo
An AI e-commerce employee for Shopify stores — products, inventory, orders, SEO and day-to-day operations in one assistant.
Activemerchnivo.com -
02
CastLyra
A global marketplace connecting brands with verified models, actors, creators, photographers and production talent.
Activecastlyra.com -
03
EduRelia
An AI learning platform for students, parents, teachers and schools — built with strict privacy and tenant isolation by design.
Activeedurelia.com -
04
ZodiVela
Personal discovery through astrology, numerology, tarot and traditional readings — made for reflection and entertainment.
Activezodivela.com -
05
KeşifAtlası
Visa and relocation eligibility, grounded in a verified, versioned rules database — with clear personal reports.
Activekesifatlasi.com -
06
Noveniq
A technology accessories brand, operated as an independent direct-to-consumer business.
Activenoveniq.com -
07
WeAreMedia
A digital and advertising agency — web, Shopify, paid media, SEO, creative, content and AI automation for brands.
Activewearemedia.us -
08
Sinem Keser Beauty Academy
A beauty and education brand — professional beauty services, appointments, training and digital learning products.
Activesinemkeser.com
Thesis
We build businesses around real problems — not trends.
Real revenue engines
Every company starts with a customer, a revenue mechanism and a path to recurring income.
Independent by design
Each company has its own brand, product, data and customer relationship — and could stand on its own.
Shared foundations
Technology, AI, security and operating standards are shared, so every new company starts further ahead.
What we build
Six kinds of business.
Software
Vertical SaaS that does real work for operators.
MerchNivoMarketplaces
Trusted two-sided networks with verification built in.
CastLyraAI Products
Consumer and B2B2C products where AI explains — and verified data decides.
EduRelia · ZodiVela · KeşifAtlasıCommerce
Direct-to-consumer brands operated as real businesses.
NoveniqDigital Services
Agency services for brands, delivered by a dedicated company.
WeAreMediaBeauty & Education
Professional services, training and digital learning products.
Sinem Keser Beauty Academy
Operating model
Discover → Validate → Build → Launch → Operate → Scale
- 01
Discover
Start from a real problem and a specific customer — never from a trend.
- 02
Validate
Prove demand and a revenue mechanism before we write serious code.
- 03
Build
Ship an MVP on shared, proven foundations with clear acceptance criteria.
- 04
Launch
Go live under its own brand, domain and customer relationship.
- 05
Operate
Run it with real metrics, its own P&L and a 30/60/90 review rhythm.
- 06
Scale
Put capital and people behind what works. Stop what does not.
Latest notes
From the group.
Operating note · Outbound clicks, destination sessions and leads: what each number proves
A practical checklist for interpreting portfolio referrals: define the event, verify the destination, compare consistent periods and separate a click from an arrival or enquiry.
Announcements · Introducing Oryvelon: the group behind our companies
Oryvelon is the company builder that starts, owns and operates MerchNivo, CastLyra, EduRelia, ZodiVela, KeşifAtlası, Noveniq, WeAreMedia and Sinem Keser Beauty Academy. This is why it exists, how it works and the rules it holds itself to.
Company Building · What is a digital company builder?
A digital company builder repeatedly starts, owns and operates digital businesses on a shared set of people, technology and standards. Here is how the model works, where it comes from, how it differs from agencies, studios and holding companies, and how Oryvelon applies it.
What is Oryvelon?
Oryvelon is a digital company builder and venture group. It builds and operates independent digital businesses across software, marketplaces, AI products, commerce and digital services.
Which companies are part of Oryvelon?
MerchNivo, CastLyra, EduRelia, ZodiVela, KeşifAtlası, Noveniq, WeAreMedia and Sinem Keser Beauty Academy.
Is Oryvelon an agency?
No. Oryvelon builds and operates its own companies. Agency services — web, Shopify, advertising, SEO and creative — are provided by WeAreMedia, an Oryvelon company.
Who founded Oryvelon?
Oryvelon was founded by Uğur Keser and Sinem Keser.
Work with Oryvelon