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Build

How we build companies.

A repeatable path from problem to operating business — with explicit gates to continue, stop or scale.

  1. 01

    Discover

    Start from a real problem and a specific customer — never from a trend.

  2. 02

    Validate

    Prove demand and a revenue mechanism before we write serious code.

  3. 03

    Build

    Ship an MVP on shared, proven foundations with clear acceptance criteria.

  4. 04

    Launch

    Go live under its own brand, domain and customer relationship.

  5. 05

    Operate

    Run it with real metrics, its own P&L and a 30/60/90 review rhythm.

  6. 06

    Scale

    Put capital and people behind what works. Stop what does not.

Before a company exists

Read the full protocol →

  1. Problem and target user, in one sentence.
  2. Revenue mechanism — and how it becomes recurring.
  3. Brand and domain ownership confirmed.
  4. A written source of truth for the project.
  5. Repository, deployment and analytics named to standard.
  6. Data sensitivity classified.
  7. A phase-zero site with real content and a waitlist.
  8. MVP acceptance criteria.
  9. 30 / 60 / 90-day KPIs.
  10. A continue, stop or scale decision.

Shared across companies

  • Domain, DNS, SSL and edge security standards
  • Code, review and deployment standards
  • An AI gateway for model routing, budgets, logging and fallbacks
  • Error monitoring and product analytics tooling
  • Brand-neutral UI primitives and security headers
  • Access, secrets and cost-review routines

Kept separate — always

  • Each product’s user database
  • Customer and store data
  • Prompts and private knowledge bases
  • Business rules and brand voice
  • API keys, budgets and logs
  • Marketing audiences — no cross-product user graph

Related notes

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