How we start a new company: our 10-step protocol

Ideas are cheap; companies are expensive. Every new Oryvelon company goes through the same protocol, in the same order.

1. Problem and target user, written in one sentence.
2. Revenue mechanism — who pays, for what.
3. Recurring income loop — how revenue repeats without constant manual effort.
4. Brand and domain — availability and ownership confirmed.
5. Source of truth — a written project brief every later document must agree with.
6. Naming — repository, deployment, AI project and analytics property named to standard.
7. Data sensitivity classification — what data the product will hold and how strictly it must be protected.
8. Phase-zero site — real content, a waitlist and search visibility before the product is finished.
9. MVP acceptance criteria — what “done” means for the first release.
10. 30 / 60 / 90-day KPIs and an explicit continue, stop or scale decision.

Why the order matters

Revenue comes before branding, and data classification comes before code. Deciding late how sensitive a product’s data is tends to be the most expensive mistake a young product can make.

What does not appear on this site

Ideas stay internal. A company is listed on the Companies page only when it is a real brand that is active, in development or launched.

Published by Oryvelon · About the group · Our companies