ORYVELONInsights / Category
Growth, Search & Measurement
Discoverability in search and AI assistants, attribution and responsible analytics.
Growth, Search & Measurement · Search and AI visibility for companies: how to be the clear, consistent answer
Search and AI visibility for companies comes down to three things: a consistent entity that machines can recognise, genuinely helpful pages that answer real questions, and the discipline to avoid programmatic spam. How we approach discoverability in Google and AI assistants across Oryvelon and its independent companies.
Growth, Search & Measurement · llms.txt and structured data: the machine-readable layer of a company website
llms.txt and structured data give search engines and AI assistants a clean, unambiguous description of who you are and what you publish. What llms.txt, schema.org Organization and subOrganization, Article, FAQPage markup and sitemaps each do, and exactly what oryvelon.com publishes for a group of independent companies.
Growth, Search & Measurement · UTM standards across brands: one naming convention for a group of companies
UTM standards across brands keep campaign data readable when a group runs several companies and founder sites. The naming convention we use for utm_source, utm_medium and utm_campaign, how links between Oryvelon, its companies and founder sites are tagged, and the governance that stops analytics from filling up with near-duplicate labels.
Growth, Search & Measurement · Analytics without surveillance: privacy-respecting measurement for a group of companies
Analytics without surveillance means measuring what a business needs to decide — traffic, conversion, retention, cost — without building profiles of people. How we set up privacy-respecting analytics across Oryvelon: a separate property for every company, aggregate metrics first, consent handled per audience, and no cross-brand user tracking.
Growth, Search & Measurement · Founder authority sites: how personal sites relate to a group and its companies
Founder authority sites give the people behind a company a home for their own work, voice and credibility. How ugurkeser.art and sinemkeser.com.tr relate to Oryvelon and its companies, why links between them stay contextual rather than sitewide, and how to keep a personal site, a group site and company sites clearly distinct for people and machines.
Growth, Search & Measurement · The quarterly tool review: how we keep software subscriptions, costs and access under control
A quarterly tool review is a short, recurring check of every software tool and subscription a business pays for or depends on. How we run it across Oryvelon's companies: a single inventory, a named owner for every tool, duplicate detection, cost attributed to the right company, and an access review that removes what nobody needs.
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